Fitness & Health.
A visual study of fitness trackers in the Indian market: preferences, price segments, brands, and product features.
01 / Why
Fitness tracker products vary in price, brand, and features. The analysis brings those dimensions together to examine the Indian market.
02 / Approach
Compare user preferences, brand price segments, ratings, and product features. Use distributions and feature-level comparisons to explore price variation.
03 / The build
A visual report spanning preference profiles, brand and price segmentation, feature correlation, and price comparisons. The complete supplied report is available as a PDF.
04 / Outcome & reflection
The report explicitly identifies a data limitation: only 31% of the data is valid for its feature/price correlation analysis. Those comparisons should be read within that constraint, rather than treated as a complete market model.