TRINHLE.

AI × Data × Business
MSc Artificial Intelligence
@ University of Stirling, UK
Former Data Analytics / BI
@ Shopee · Unilever
Full name / Vietnam
Lê Ngọc Phương Trinh
Artificial Intelligence ✦Data ✦Business ✦E-commerce ✦Supply Chain ✦FMCG ✦Analytics ✦Product ✦
Artificial Intelligence ✦Data ✦Business ✦E-commerce ✦Supply Chain ✦FMCG ✦Analytics ✦Product ✦
About / 01Lê Ngọc Phương Trinh / Trinh Le
From
business
to data
to AI.
A business foundation. A data-driven mindset. An exploration of how AI can help people think, learn, and make better decisions.
Same curiosity.
A bigger canvas.


My journey / Career evolutionDifferent chapters. A more complete picture.
Foreign Trade UniversityBachelor of International Business Economics · Ho Chi Minh City, Vietnam
Shopee · UnileverCJ Foods · Avery Dennison · ITL
Instructor · Data Analysis, Data Science @ CoderSchool, Vietnam
University of StirlingMSc Artificial Intelligence · United Kingdom
Trinh in numbersA glimpse, not the full story.
6+Years
Professional experience
5Companies
Across business & data
3Core industries
E-commerce · FMCG · Supply chain / logistics
8Countries
VN · UK · MORE →
∞Curiosity
Still exploring
More
to come…
Countries along the way
8 COUNTRIES · STILL EXPLORING
England

Scotland

Wales
Northern Ireland
Capabilities / 02More than tools. A way of thinking.
Capabilities.
Technical
know-how
meets
business
perspective.
Different tools.
Same purpose.

Languages I work with
- Python
- SQL
- VBA
- HTML
- CSS
- JavaScript
- TypeScript
Turn ideas into working solutions.
From questions to understanding
- Statistical Analysis
- A/B Testing
- Data Visualization
- Simulation
- Forecasting
- Machine Learning
Make the evidence meaningful.
The context behind the solution
- Data-driven Decision Making
- Stakeholder Management
- Product Management
- BPMN
- Project Management
Start with the right problem.
What I’m exploring nowSAME CURIOSITY. A BIGGER CANVAS.
Now, I’m exploring
what happens when
AI meets
people.
The next chapter / Stirling, UKCuriosity
creates
what’s next
- Machine Learning
- Deep Learning
- Generative AI
Explore the possibilities.
- AI-assisted learning
- Human agency
- Responsible AI
A more human tomorrow.
- AI applications
- Automation
- Product thinking
Ideas into real-world solutions.
- Analytics
- Decision systems
- Data storytelling
From data to better decisions.
Ideas
Experience
People
Real impactNext chapter / 03My
portfolio.→03Portfolio / 03Real problems. Meaningful solutions.
My
portfolio.
Building at the intersection of
AI × Data × Business

Ideas
Data
People
Impact
01 / Featured project AI × Learning
Think
with AI
Learning Partner
Understand Deeper,
Not Just Faster.
A personal adaptive learning system that helps you learn with AI, practise your reasoning, and keep track of what you understand.
● ● ●think-with-ai.vercel.app↗
Think With AI / The actual productMore projects / 02—09Different problems. A common purpose.
02Power BI × Manufacturing
OEE Manufacturing
Availability, performance, and quality: tracing production losses from the plant overview to individual machines.
View case study →
03Fitness tracker market analysis
Fitness & Health
A visual study of fitness trackers in the Indian market: preferences, price segments, brands, and product features.
View case study →
04Python × Supply chain automation
MRP — Material Requirement Planning
Calculate planned order releases while accounting for shelf life, minimum order quantities, and raw materials stored at multiple sites.
View case study →
05Power BI × Supply chain
Supplier Quality
Explore defects and downtime across vendors, materials, plants, and supply risk segments.
View work ↗View project previews +
01 / Supplier quality analysis — report page 1
02 / Supplier quality analysis — report page 2
03 / Supplier quality analysis — report page 3
06Revenue × Return on investment
A Century of Film
Visualizing movie revenue, returns, and their evolution from the 1900s onward.
View work ↗View project previews +
01 / Movie revenue and return on investment analysis
07Data storytelling
Parental Leave Policy
Comparing paid maternity and paternity leave across industries in the surveyed data.
View work ↗View project previews +
01 / Parental leave policy by industry — complete reportASK08
AI × Data
AI & Data Chatbot at Shopee
A project at the intersection of AI, data, and e-commerce.
Professional work · overview
TIME09
Intraday × Long-term planning
Short-term to Long-term Projection
Projection work spanning intraday and longer-term time horizons.
Professional work · overview
Experience / 04Experience creates perspective.
Where I’ve
learned
to solve
real
problems.
Across business, data, and different industries, each experience adds another perspective to the way I understand a problem.
Different industries.
A common purpose.
Problems. People. Progress.E-commerce
- AI & Data Chatbot at Shopee.
- Self-organized AI training and knowledge-sharing workshop.
FMCG
- Part of my professional journey across data, business intelligence, and consumer goods.
Vietnam · Instruction & mentoring
- Delivered instructional sessions and mentored learners.
- Shared real-world industry experience to connect technical concepts with practical problems.
Food manufacturing · Supply planning
- Part of my cross-industry experience spanning manufacturing, e-commerce, and logistics.
Procurement
- Part of the business and data experience that informs how I approach industry problems.
Supply chain / logistics
- Part of my professional foundation in supply chain and logistics.
Education & recognition / 05People. Places. Opportunities.
Learning has
taken me
from
Vietnam
to the UK.
A bigger world.
A broader perspective.
01 / Master’s degree

MSc Artificial Intelligence
University of Stirling
United Kingdom
Building on a business and analytics foundation to explore intelligent systems.
02 / Bachelor’s degree

Bachelor of International Business Economics
Foreign Trade University
Ho Chi Minh City, Vietnam
The foundation for understanding business, markets, and the context behind decisions.
03 / Recognition

ASEAN-UK SAGE
Women in STEM Scholar
2026/27
Learning, growing, and exploring what comes next in STEM.
Learn. Build. Contribute. / 06Technology for people. Ideas for a brighter tomorrow.
Learn.
Build.
Contribute.
Curiosity shouldn’t
end with knowledge.
Keep learning.
Keep building.
Keep contributing.
01Learn
Stay curious across AI, technology, data, business, and the relationship between people and intelligent systems.
02Build & contribute
Turn learning into products, experiments, and solutions. Put ideas to work on meaningful problems.
03Share
Bring others along through CoderSchool instruction and mentoring, and AI knowledge sharing at Shopee.

Learn→Build→Contribute→Share→Repeat